Upgrade CTA

Ghost includes a native Upgrade CTA that appears inside posts when access is restricted. This theme provides a custom layout with a title, description, button, and account label. The CTA is displayed automatically based on the post’s access settings and encourages visitors to sign up, log in, or upgrade their membership.

Supported access levels

The Upgrade CTA will appear when a post uses one of these access settings:

• Members only – Full content available only to logged-in members.

• Paid-members only – Content restricted to paying subscribers.

• Specific tiers – Content available only to selected paid tiers.

You can also enable Public preview for private content, allowing visitors to read a portion of the post before the CTA appears.

For more details, see the official Ghost guide on protected content.

Customizing texts

You can customize the CTA text (Title, Description, Button text, and Account label) through the theme’s translation files.

For instructions on editing translation files, see the Translate article.