The Publication icon is a built-in Ghost feature that helps visually identify your site. It appears in places like the portal, browser tab (favicon), and search results.
By default, Ghost shows a generic icon, but you can upload your own to personalize your site.
To upload or change the icon image:
Access Ghost Admin
Log in to your Ghost Admin at yoursite.com/ghost
Navigate to Design & Branding
Go to Settings > Site > Design & branding yoursite.com/ghost/#/settings/design
Click the "Customize" button to open the editor.
Upload Your Icon
Under Publication icon, click "Upload icon" and select your file.
Save Changes
Click "Save" to apply your icon to the site.