> For the complete documentation index, see [llms.txt](https://docs.ektothemes.com/guides/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ektothemes.com/guides/lumi/customization/site-wide/custom-cta.md).

# Custom CTA

The Custom CTA option allows you to define a custom **Text** and **Link** to replace the default Subscribe action across the site. This option is useful when you want the main call to action to point to a contact page, booking link, external service, or any other custom destination.

When enabled, the Custom CTA is displayed in the **navbar**, **mobile navigation**, **hero section**, and **footer**, providing a consistent action for visitors throughout the site.

### Step-by-step:

{% stepper %}
{% step %}
Go to **"Design & branding"** in Ghost Admin and click **"Customize"**.
{% endstep %}

{% step %}
In the theme settings tab, find the **"Custom CTA"** options under the **Site-wide** section.
{% endstep %}
{% endstepper %}

### Available options

* **Text** – The label shown on the CTA button across the site. Use a short and clear action, such as *`Contact us`*, *`Book a call`*, or *`Get in touch`*.
* **Link** – The URL used for the CTA action. This can point to an internal page, an external website, or a booking service.

{% hint style="info" %}
When a **Custom CTA link** is defined, it replaces the default Subscribe button action. Clearing the Link field restores the default Subscribe behavior.
{% endhint %}