Custom CTA

The Custom CTA option allows you to define a custom Text and Link to replace the default Subscribe action across the site. This option is useful when you want the main call to action to point to a contact page, booking link, external service, or any other custom destination.

When enabled, the Custom CTA is displayed in the navbar, mobile navigation, hero section, and footer, providing a consistent action for visitors throughout the site.

Step-by-step:

1

Go to "Design & branding" in Ghost Admin and click "Customize".

2

In the theme settings tab, find the "Custom CTA" options under the Site-wide section.

Available options

• Text – The label shown on the CTA button across the site. Use a short and clear action, such as Contact us, Book a call, or Get in touch.

• Link – The URL used for the CTA action. This can point to an internal page, an external website, or a booking service.

When a Custom CTA link is defined, it replaces the default Subscribe button action. Clearing the Link field restores the default Subscribe behavior.