Default CTA

Ghost provides a native Call to Action (CTA) that appears inside posts when access is restricted. The Caards theme includes a custom CTA layout featuring a title, button, and account label.

This CTA is displayed automatically based on the post’s access settings and encourages visitors to sign up, log in, or upgrade their membership.

Supported Access Levels

The default CTA will appear when using one of the following post access settings:

• Members only - Only logged-in members can view the full content.

• Paid-members only - Available only to members with a paid subscription.

• Specific tiers - Access limited to selected paid tiers.

You can also enable Public preview for private content, allowing non-members to view a portion of the post before seeing the CTA.

Reference: Protected Content

To learn how to use Ghost’s native content access settings, see the official guide: Protected Content in Ghost

Customizing Texts

The CTA text (title, button, and account label) can be customized using translation files in the theme.

To learn how to edit translation files, see: Translate